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SEO
01/09/2015

Why Your Business Shouldn’t Have Multiple Websites

Many business owners understandably take a hands-on approach with their online marketing and SEO tactics. When it comes to a local business website, however not everything you’ve heard are indeed best practices. Often, SEO marketing techniques are misunderstood. One of these often misguided efforts is the practice of creating multiple websites under one business, or […]

Business Development
04/08/2015

Tools to Keep Things Calm

We love to seek out strategic insights and share them. But sometimes the New Year starts with resolutions – today I’m starting with a short list of the tools that make short work of the day-to-day around our office, and let us get on with the business of driving business. One Drive One Drive is […]

Marketing
15/06/2015

Who Should Be Forgotten?

Is The “Right to be Forgotten” Really a Good Thing? France demands that Google remove listings removed in European domains under the ‘right to be forgotten’ – worldwide.This marks a dramatic expansion of the European Union’s anti-trust efforts targeting Google , which controls upwards of 90% of search in Europe. Google currently complies with the European Court ‘Right To Be Forgotten’ […]

Marketing
04/05/2015

The 5 Essentials of Digital Marketing

With more specialized marketing agencies, you may find the risk is that the ‘product’ you are offered is already predetermined. When you only have a hammer, every problem looks like a nail. At OutReach, we consider marketing an objective process: fulfill your objectives, and the tools must come second. I invite you to consider the […]

Web Design
18/03/2015

The Definitive Guide To Creative Optimization

Key insights include: The color of backgrounds, use of animation, presence of human faces, showing product, and company logo placement matters across all the verticals. For example, red backgrounds averaged 31% higher conversion rates across all verticals, whereas gray backgrounds averaged 8%. Human faces drove a higher conversion rate lift—102% higher if it’s a man, […]