POWERED BY OUTREACH

BLOG

Content Marketing
Content Marketing
10/02/2015

Linkedin makes its move – Slideshare now free

Well THAT is interesting. Slideshare has discontinued its freemium model, where free users are spun up to paid PRO users. Given that LinkedIn is a freemium model, and owns Slideshare, it seems like double jeopardy to be charging users twice – if you have aspirations to grow, LinkedIn has been pushing its Portfolio features, and […]

Content Marketing
16/06/2016

Add Punch To Your Headlines

Co-opting current news and events to add extra punch to your headlines and marketing messages can be a very successful tactic. Borrowing messages let you ‘piggy-back’ on a current media item that has tremendous awareness, doing a lot of the explaining of your message right up front, delivering a reader who is already up to […]

Content Marketing
12/12/2016

Content Quality is King of SEO – Now and Forever

Why Quality Content Trumps All Other Factors Perhaps you’ve heard the phrase, “content is king,” and here we are talking about it – again. However, the phrase should be adjusted to “quality content is king,” because there is a difference between plain content and quality content. Let’s break down how quality content continues to hold […]