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Web Design
Web Design
18/03/2015

The Definitive Guide To Creative Optimization

Key insights include: The color of backgrounds, use of animation, presence of human faces, showing product, and company logo placement matters across all the verticals. For example, red backgrounds averaged 31% higher conversion rates across all verticals, whereas gray backgrounds averaged 8%. Human faces drove a higher conversion rate lift—102% higher if it’s a man, […]

Web Design
14/10/2015

Pumpkin-Spice Websites – Get ’em Before They’re Gone!

THEY’RE HERE! Pumpkin-spice websites – get them before they’re gone! Web design is as prone to fads as any other type of design, unfortunately. Why is this unfortunate? Look at any fashion, and if you can use the word ‘dated’, you’ll understand. Oscar Wilde once said, “Fashion is a form of ugliness so intolerable that […]

Web Design
19/11/2015

7 Common Things Small Businesses Should Include On Their Website

What are Visitors Looking for on Your Small Local Business Website? Optimizing your local business website can sometimes seem like an overwhelming task. Where do I start? Here are a few simple points you should review to ensure your site conforms to best practice for SEO and user experience; 1. Mobile friendly / Responsive Website […]

Web Design
19/11/2015

Importance of Quality Photos in Web Design

Few sensory experiences can evoke an emotion as effectively as seeing a striking visual image. Marketers use images to form emotional connections with people, to make them feel comfortable or uncomfortable as the need may be. Magazines are filled with images that are carefully and deliberately lit, staged and selected to make the viewer feel […]

Web Design
16/06/2016

What is Responsive Web Design?

What Makes a Website Responsive? More and more people today access the web through their mobile devices; tablets, smartphones, and everything in between. However, they often run into the frustration of accessing websites not optimized for mobile use. Why is it even important, you ask? Well, it increases the number of hurdles visitors climb to […]

Web Design
18/10/2016

UX vs. SEO

How UX & SEO Can Work Together in Harmony The gap between SEO (Search Engine Optimization) and UX (User Experience) has significantly decreased in the past few years, with search engines making strides towards a user experience oriented web. Search engines have a philosophy of bringing relevant and good quality content to users, and their […]

Web Design
01/11/2016

Why You Should Use WordPress As Your Content Management System

A few reasons why the WordPress CMS is often the best choice for small business websites So you’re looking to build a website for your business. You’ve registered your domain; you’ve paid for hosting; now you just need to build your site. This used to require opening up a text editor and typing out HTML […]

Web Design
14/11/2016

How a Bad Delivery Can Ruin Your Website’s Presentation

You open a page on your desktop, tablet, phone, TV, anything and you expect one thing across all of them to be the same: you see the information you want, right away. This universal expectation can be the difference between someone staying on your website or someone leaving your website. How you handle the loading […]

Web Design
19/12/2016

The End Of The Waterfall Website Development Process

What is the waterfall website development process? The waterfall development process is the ‘classic’ method for website development. It is a very straight forward process that involves well-defined steps. The ‘waterfall’ first starts off with Requirements: talking to the client and getting a list of requirements for what they would like to be included in […]

Web Design
30/01/2017

7 Things to Consider for Your New Homepage

A Few Elements to Keep in Mind When Redesigning Your Business’ Homepage So you want to design or rebuild your website, and not sure what where to start? Here are a number of items to consider as basic, now that countless websites exist, and you need to be able to attract and retain your visitors; […]