SEM | Search Engine Marketing
SEM | Search Engine Marketing

Connecting Your Business to Online Customers through PPC Advertising

How PPC Advertising Can Help You Reach New Customers PPC (pay-per-click), also known as paid search advertising on the Google and Bing networks, can provide your business with a great opportunity at reaching a large digital audience.  Ads are triggered in response to specific searches, so they only appear to people who might already have […]

SEM | Search Engine Marketing

Using YouTube Ads for Branding

Using YouTube for Branding Google is always making improvements to their Adwords platform, providing advertisers with easier and richer campaign creation options, including access to the YouTube advertising platform. We thought this would be a good time to discuss what targeting options YouTube advertising can provide for your business. Google has improved Adwords provide a […]

Youtube logo on iPad screen
SEM | Search Engine Marketing

YouTube Audience Targeting

In the last article, we covered how you can get started with YouTube for branding your business. We mentioned; What guidelines to follow for choosing a video Two kinds of ad formats; in-stream and in-display Some best practices In this week’s segment we will dive into the different methods of audience targeting you can use […]

Promoting PPC
SEM | Search Engine Marketing

Can I manage PPC on my own?

Is Managing Your Own Google AdWords Campaign Feasible? Good question! Google includes many guides and quick steps on getting started with online advertising. They even include a quick setup solution called Adwords Express. Is this something you should be doing? It depends on what your goals and objectives are. You should ask yourself the following […]

SEM | Search Engine Marketing

Incoming Text Ad Changes

After years of the same old – Google has finally decided that it’s time to make changes to ad copy. This is probably the biggest ad copy change in the last 10 years. The  Big G has begun testing longer search network text ads. What does this mean for advertisers? Google is hoping that ads […]

SEM | Search Engine Marketing

3 Questions to Ask Yourself Before Starting a PPC Campaign

Get the Most Out of your Pay-Per-Click Ad Dollars! Every month, over 1.17 billion unique users search on Google over 100 billion times, around the world. That is a massive audience looking for products and services. Pay per click (PPC) advertising has become one of the most essential tools for marketers to utilize. Any of […]

SEM | Search Engine Marketing

Google AdWords Conversion Tracking, What’s The Big Deal?

Why Should I Worry About Tracking AdWords Conversions? So, you finally got your PPC campaign up and running. Keywords are generating search impressions, and ads are being clicked on. It looks like things are going well as you drive traffic to your website and receive more exposure. But if you’re like me, you question everything. […]

SEM | Search Engine Marketing

Expanded Text Ads: Key Benefits

Add New Content & Improve Click-through ratings!

Now that you have an additional 45-characters in your limit for Google Adwords Expanded Text Ads (since July 2016), you are probably thinking, just what exactly do I do with this new ad real estate?

Make sure to say something new in your Expanded Text Ads, do not just copy and paste your old Standard Text Ads!

SEM | Search Engine Marketing

Remarketing, How it Works and Why You Should Use It

Remarketing Can Be One of the Most Effective Methods of Targeted Advertising… If Used Correctly

Google AdWords remarketing is a great way to show your ads to individuals who have already been on your website or used your mobile app. It’s a way to re-engage people with your brand and bring them back to your digital store front.

SEM | Search Engine Marketing

4 Sure Fire Ways to Increase your AdWords ROI

Increase Your AdWords Account with Conversion-Driven Search Terms Search terms are specified when constructing a Google Adwords search campaign. Which keywords and combination of words (phrases) do you wish to bid on, so your ad might appear when someone searches on that term? To familiarize ourselves with search terms we should first go over match […]

SEM | Search Engine Marketing

Agency Tips: Granting Access to Google Analytics

Whether you need to grant someone access to your Google Analytics account or request your customer to provide it for you, the process is the same for both requirements. Step #1: An administrator needs to log into the account. To start off, an account administrator needs to log into the analytics account. It is required […]

White Label SEO vs White Label PPC
SEM | Search Engine Marketing

White Label SEO vs White Label PPC – Which one should I outsource?

White Label SEO and White Label PPC are both important ways to get traffic to your website, but they can be confusing. Is one better than the other? Should you hire someone who knows PPC or go with an SEO expert? The answer is yes — if you use them together. In this post, we’ll […]

Google Ads ROAS vs CPA: Which Metric Should You Choose?
SEM | Search Engine Marketing

Should You Optimize Google Ads Based on ROAS or CPA?

Have you ever encountered the terms Google Ads ROAS and CPA when measuring the success of your digital marketing campaigns? If not, know that you’re not alone! These metrics are vital to understanding how successful your business’ online marketing efforts are performing. ROAS (Return on Ad Spend) refers to the revenue generated from ads compared […]

Analytics data from UTM tracking codes displayed on the laptop
SEM | Search Engine Marketing

UTM Tracking Codes: The Best Practices to Follow

UTM Codes are indispensable tools for our white-label marketing partners and their clients wishing to track their online campaigns’ performance effectively. Understanding and using UTM codes effectively in your marketing strategies provides invaluable insight into your efforts, enables optimization efforts, and increases overall return on investment (ROI). This comprehensive guide covers UTM codes’ fundamentals and […]