Nov,21st 2016 | design
Professional SEO Services from OutReach
Outreach Media has been proudly providing SEO services in Toronto & the GTA since 2010, and have been growing ever since! We now provide professional SEO services to dozens of clients across North America.
At OutReach, our team of Search Engine Optimization experts work tirelessly to help our clients achieve their digital marketing & business goals by expanding both search engine visibility and customer reach. With more than a decade of combined experience, we work closely with each client, strategizing, preparing and measuring using a personalized business marketing approach.
From large enterprise level companies to SEO for small businesses, we tailor each campaign to suit YOUR business. We recognize that each and every business is unique, therefore every campaign is tailored to the individual business’ marketing needs.
We Work to Design an SEO Marketing Campaign that Fits YOUR Business
Upon starting your SEO marketing campaign, we’ll carry out rigorous research on your business, your target market, and your top competitors -generating a targeted, efficient & effective keyword strategy. We’ll also set campaign benchmarks to measure against, through a comprehensive assessment of both on page and off page SEO factors of your website.
All of our efforts are up to date with industry standards, and we never outsource, only using proven white-hat (ethical) SEO methods. Your search ranking is something to protect and grow.
To give you a little more insight as to what to expect, here is the breakdown of what we typically do:
The SEO Process…
- Discovery Call – Our SEO Specialists will schedule a call with you, to get to know you and your business on a personal level. We will work with you, clarifying your core business digital marketing objectives, and develop a solid custom action plan to achieve those goals most efficiently.
- Keyword Research & Targeting – As the foundation to every successful SEO Marketing campaign, we take no shortcuts when it comes to the cornerstone of every SEO campaign, keyword research. We take the time to not only identify the best keywords in your marketplace, with active search volume, but we also keep in mind different target customers keyword intent – where they are in the sales funnel & buying cycle for your business.
- Meta Tag Optimization – Meta tags are the Title and Description tags on your site, used as the summary on a search engine’s search results page. We design and implement optimal Meta Title & Meta Descriptions best suited for search engine rankings, to capture the attention of new customers.
- Crawlability & Indexability – Once all the SEO basics on your site are checked off and working order, the next step is to make sure search engines can find your website.
This is accessibility or ‘crawlability’ for a search engine to successfully explore a website’s content, and ‘index’ it for future use. We take the necessary steps to generate all the technical requirements and onsite optimization to guide the automated agents of search engines effortlessly.
- Content Creation & Optimization – It’s no secret, search engines love great content. And we are here to ensure they find it. We will help you craft the perfect website content pieces, perfectly aligned with your targeted strategy and the customer intent you wish to focus on.
- Search Engine Index Cleanup – When users search specifically for your site, you may not be the top listing. This means we need to clean up any “junk” listing that may diminish a searcher’s experience, or simply is in error. We do an audit to ensure we detect these issues, and take action to ensure search engines get the real story.
- Backlink Audit & Detox – Time and time again we’ve seen clients that have been burned by a previous SEO company. And with this situation, often they have several not so reputable or relevant websites that appear to be linking back to them.
Fortunately, there is a way to remedy this problem. We’ll carry out an extensive backlink audit of all the links pointing back to your website, and ‘disavow’. Or let search engines know not to count these links as legitimate.
- Image Optimization –Just like we optimize each webpage in order to be indexed and ranked by search engines, we also optimize each content image, as search engines are image-blind, which allows your website to also communicate better with users who need accessibility. Tagging images also allows you to show up on rankings for image searches.
- Website Architecture – We carefully review the website and URL structure, among a list of other technical criteria, to ensure that URLs and website navigation are both SEO compliant with best practices.
- Internal linking scheme – we ensure that there is a network effect at work that sends internal links around your site, so your content gets maximum exposure and search engine ‘credit’.
- Citation Building – When it comes to Local SEO, a must have strategy is building correct citations on the top local business listing websites, including name, address, and phone number. This acts as third-party social proof to search engines as consistency will strengthen perception of your current website’s credibility or authority.
- Link building strategy – Link building
At the end of the day, the ultimate goal of an SEO campaign is to organically influence search engines to increase ranking positions and visibility in those same search engines. This leads to a better marketing ROI, and a much higher chance of acquiring new customers who are searching for a new or replacement supplier. Our SEO agency experience, expert staff, resources and tools enable us to design a custom SEO strategy that best suits your particular and unique business needs.
Like what you see? Contact us to speak further about how we can grow your business with Search Engine Optimization today.