Feb 21st 2017
Since 2010 Outreach has been proudly providing professional SEO services across North America – and we have been growing ever since!
At OutReach, our team of SEO experts work tirelessly to help our clients achieve their digital marketing & business goals by expanding both visibility and customer reach.
With over a decade of combined experience, we work closely with each client, strategizing, preparing and measuring using a personalized business marketing approach.
We recognize that the circumstances and requirements are unique for every business, therefore each campaign is tailored to the individual business’ marketing needs.
Upon starting your SEO marketing campaign, we’ll carry out rigorous research on your business, your target market, and your top competitors to generate a targeted, efficient & effective keyword strategy. We’ll also set campaign benchmarks to measure against, through a comprehensive assessment of both the on-page and off-page SEO factors of your website.
All of our efforts are up-to-date with industry standards, only using proven white-hat (ethical) SEO methods. Your search ranking is something to protect and grow.
To give you a little more insight as to what to expect, here is the breakdown of what we typically do:
Our professional SEO Specialists will schedule a call with you, to get to know you and your business on a personal level. We will work with you, clarifying your core business digital marketing objectives, and develop a solid custom action plan to achieve those goals most efficiently.
We take no shortcuts when it comes to the cornerstone of every campaign, keyword research. We take the time to not only identify the best keywords in your marketplace, with active search volume, but we also keep in mind different target customers keyword intent – where they are in the sales funnel & buying cycle for your business.
Meta tags are the Title and Description tags on your site, used as the summary on a search engine’s search results page. We design and implement optimal Meta Title & Meta Descriptions best suited for search engine rankings, to capture the attention of new customers.
It’s no secret, search engines love great content. And we are here to ensure they find it. We will help you craft the perfect website content pieces, perfectly aligned with your targeted strategy and the customer intent you wish to focus on.
Just like we optimize each webpage in order to be indexed and ranked by search engines, we also optimize each content image, as search engines are image-blind, which allows your website to also communicate better with users who need accessibility. Tagging images also allows you to show up on rankings for image searches.
Once all the SEO basics on your site are checked and in place, the next step is to make sure search engines can find your website.
This accessibility or ‘crawlability’ allows a search engine to explore a website’s content, and ‘index’ it for search. We take the necessary steps to effectively guide search engines through your site.
We carefully review the website and URL structure, among a list of other technical criteria, to ensure that URLs and website navigation are both SEO compliant with best practices.
We ensure that there is a network effect at work that sends internal links around your site, so your content gets maximum exposure and search engine ‘credit’.
When users look for your site, you may not be the top listing. This means we need to clean up any “junk” listing that may diminish a searcher’s experience, or simply is in error. We do an audit to ensure we detect these issues, and act to ensure search engines get the real story.
Time and again we’ve seen clients that have been burned by a previous SEO service. Those in this situation, often have several not so reputable or relevant websites linking back to them.
Fortunately, there is a way to remedy this problem. We’ll carry out an extensive backlink audit of your website, and ‘disavow’ toxic links letting search engines know to ignore these links.
When it comes to a local SEO service, a must-have strategy is building correct citations on the top local business listing websites, including name, address, and phone number. This acts as third-party social proof to search engines as consistency will strengthen perception of your current website’s credibility or authority.
At the end of the day, the ultimate goal of a professional SEO marketing campaign is to organically influence search engines to increase ranking positions and visibility in those same search engines. This leads to a better marketing ROI, and a much higher chance of acquiring new customers who are searching for a new or replacement supplier.
Our SEO marketing experience, expert staff, and industry relevant resources & tools enable us to design a custom SEO strategy that best suits your business’ particular needs.
Like what you see? Get in touch with us now, whether you’re in Toronto, Canada, or elsewhere. Talk to us today and learn more about our professional SEO services and how we can help grow your business with Search Engine Optimization!