People are asking FAQs about White Label Marketing Solutions.

White Label Marketing Solutions – Frequently Asked Questions

Jun,6th 2022 | design

White label marketing services cover the entire spectrum of digital services, from SEO to content development, content marketing, and Facebook Ads, as well as PPC and social media management. If your company is rapidly expanding and you’re looking for a white label services firm, here are some crucial questions to consider when looking for the ideal fit.

What is white label digital marketing?

White label digital marketing refers to outsourcing your marketing efforts to a specialized vendor with whom you can brand the end results with your company’s name. It makes financial sense if you take care of most of your client’s needs because white label services are generally purchased at lower rates than hiring a dedicated internal staff member to work on your digital marketing projects.

White labelling can cover a wide range of digital marketing solutions. For example, SEO, social media marketing, email marketing, PPC (Pay per Click), Google Ads, Facebook Ads, inbound marketing, content marketing and more. It can also include other services such as web design and development, and graphic design.

When you use a white label marketing provider, you have access to a group of marketing experts. This can help improve the overall performance for your clients. A team of experts can provide specialized services and better collaboration opportunities for your organization.


What is a white-label digital marketing agency?

A white-label marketing agency is a type of business that typically sells the services they provide as an outsourced solution under another company’s brand as opposed to taking direct credit for their successful completion. In order to make money on these services, the reseller will generally raise the price at which they are being sold so that they can make a profit and take credit for having sold them in the first place. This is similar to ghost-writing except it applies to any type of digital marketing service including pay per click advertising (PPC), search engine optimization (SEO), and website design.

Selecting a trustworthy, high-quality white-label marketing company is an important decision for your company because you are entrusting them with your clients and reputation. So, when choosing an agency for marketing services, it is important to carefully assess the quality of their work as well as their reliability and consistency in service.


What does white label marketing mean?

White label marketing is simply a term used to describe digital marketing practices that are handled by other agencies but can be packaged and provided under your brand name. For instance, SEO, social media marketing, email marketing, pay-per-click (PPC) advertising, inbound-marketing and content-marketing can all be thought of as white label because they are handled by specially trained experts who afterwards simply allow you to resell them under your brand name.

Partnering up with a white label company is often a win-win solution for both parties: The white label agency can focus on developing their products/services, save costs on branding and marketing, and therefore offer the product or service for reselling at an affordable price.


What is white label technology?

In order to provide competitive services to your clients, it will be key for you to use various technologies used in digital marketing like a hybrid omnichannel approach, machine learning and AI, or chatbots. All these new marketing techniques take time to implement properly, therefore it would be quicker and more cost effective if you outsource it to a trusted partner.


Which company is best for digital marketing?

Finding the best digital marketing companies for your business can be rather challenging, as can finding one specific company that is reputable and works well in a particular area. Some helpful methods include making sure to check reviews from previous clients of any agency you consider so that you clearly understand how they treat their customers. You should also try to understand what kind of results the agency in question has had with past clients. This can give you a better idea of whether or not they are the right people for your clientele!

Digital marketing is not just restricted to search engine optimization or pay-per-click advertising. It is a wide concept used by companies to attract customers online. Therefore it is important to find a partner who can provide you with a wide array of solutions to expand your digital portfolio.  If your customers cant the services they need from you, they will go to your competition. Once a client goes to your competition, its only a matter of time before your current services are poached away from you.


Is white labeling legal?

Yes, white labeling is legal. The main reason why people may consider this as an illegal practice is because they think it is somehow related to fraud. However, it is not the same thing. White labeling is very common in the advertising industry and unless it is specifically restricted by your contract with your client, you are free to subcontract the work as needed. For further insight, we always recommend you speak to your legal counsel.


How do I integrate white label marketing solutions into my business?

A reputable white label marketing solution provider should have all services already pre-packaged and ready for resale. No need to create a brand new separate business, white label marketing solutions are meant for you to integrate into your current digital marketing service portfolio to your customers.

As a first step, integrate the new solutions into your website and sales processes. Once a sale is made, submit the order to your provider and start the fulfillment process. Its as simple as that!


What is white label work?

The term white label marketing is not a particularly new concept, but can often be misinterpreted. White labeling simply means your business is outsourcing part of, or all of, a marketing task to an external specialist digital marketing agency that then results in the creation of some or all of the marketing materials on your behalf.

When you ask white label digital marketing agencies to help with digital/online marketing services, they will offer you a range of choices and plan accordingly to help your business meet its goals and needs. These services could include SEO, social media management (including SMM) , pay-per-click (PPC), inbound marketing, content writing, etc.


What does it mean to white label services?

Unlike white labeling products, where you can simply stamp your brand on the packaging, white labeling services involves a fulfillment process managed by marketing professionals.

Typically when services are white labeled, either the white label service provider works with your clients under your brand, or you present the completed work to your client as your own. Reports are typically unbranded or marked with your company’s logo.


What is white label fulfilment?

White label fulfilment is when an external party completes the work for your clients under your brand. Also known as subcontracting.

The subcontractor, depending on your arrangement, can work directly with your client under your brand or work with your internal team to provide the services to your client.

Typically reports are left unbranded or have your brand logo attached to them to maintain the perception that it is from the reseller. It is very important to work with a provider that can offer support to answer any questions your clients may have about the work that has been fulfilled.


What is white label outsourcing?

White label outsourcing is a simple concept. Under this model, the client sells the product with their brand and the technical back-office support is performed by the outsourcing company. For example, if you have a website, you can hire a company to design, develop and maintain your website for you. You then get to sell the website to your customers as your own without any involvement in the technology.


What is white label SEO?

A White label SEO company is a company which offers SEO services to its clients without revealing the company name on the website or in any other channel. Simply put, it is a process whereby an SEO agency provides the SEO work and deliverables but the agency that owns the client does not reveal who actually performed the SEO services.

SEO is a highly sought after service by SMBs and therefore have been one of the highest demanded services from white label SEO organizations.


How do you choose a white label SEO provider?

If a SEO provider is not transparent and doesn’t disclose any information about their work, then it is a red flag. The company might have unethical practices or produce poor work.

A good company should be more than happy to share data with you. To evaluate the trustworthiness of a company, look at the comments of their customers. Do they have testimonials and reviews? The more positive reviews the better. Stay away from companies that ask for huge sum of money upfront. Always look for SEO providers with transparent pricing. The more transparent they are, the higher the chances are that they are trustworthy.


How do you choose a white label digital marketing provider?

It is very important to choose a white label digital marketing provider that understands your business and works with clients like yours.

Believe it or not, some white label marketing providers send the work overseas, although they will pose as being a local agency. Its important to always understand who is completing the work and the type of support that is available.

Look for case studies to to see if the type of clients they have worked with matches your type of clients. If case studies are not available, ask for references or samples of work.

Ask questions and make sure that you are comfortable with the answers. You want someone who will share their experience, be open to your requests and present answers.


What is white label social media marketing?

Just like any other marketing service, social media services can be fulfilled by outsourcing it to an external partner. Similar to white label SEO, white label social media marketing is specific to social media services.

In most cases, the service provider will have a larger portfolio of services including white label social media marketing. Services such as Google Ads, web design, reputation management, and more.

It is important to note, social media from a white label marketing service provider can be in the form of paid advertisements on social channels and/or content creation services.