Google AdWords Conversion Tracking, What’s The Big Deal?

Why Should I Worry About Tracking AdWords Conversions? So, you finally got your PPC campaign up and running. Keywords are generating search impressions, and ads are being clicked on. It looks like things are going well as you drive traffic to your website and receive more exposure. But if you’re like me, you question everything. […]

3 Questions to Ask Yourself Before Starting a PPC Campaign

Get the Most Out of your Pay-Per-Click Ad Dollars! Every month, over 1.17 billion unique users search on Google over 100 billion times, around the world. That is a massive audience looking for products and services. Pay per click (PPC) advertising has become one of the most essential tools for marketers to utilize. Any of […]

Why You Should Use WordPress As Your Content Management System

A few reasons why the WordPress CMS is often the best choice for small business websites So you’re looking to build a website for your business. You’ve registered your domain; you’ve paid for hosting; now you just need to build your site. This used to require opening up a text editor and typing out HTML […]