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SEM
07/11/2016

3 Questions to Ask Yourself Before Starting a PPC Campaign

Get the Most Out of your Pay-Per-Click Ad Dollars! Every month, over 1.17 billion unique users search on Google over 100 billion times, around the world. That is a massive audience looking for products and services. Pay per click (PPC) advertising has become one of the most essential tools for marketers to utilize. Any of […]

SEM
05/12/2016

Google AdWords Conversion Tracking, What’s The Big Deal?

Why Should I Worry About Tracking AdWords Conversions? So, you finally got your PPC campaign up and running. Keywords are generating search impressions, and ads are being clicked on. It looks like things are going well as you drive traffic to your website and receive more exposure. But if you’re like me, you question everything. […]