EDUCATION & TRAINING

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Certified Digital Marketing Professional

Professional Certifications

Learn key digital marketing disciplines. From PPC to SEO, Content to Video, Social and Analytics. Perfect for career switchers, business owners and all marketing professionals seeking to boost their skills.

Overview
  • Duration: 30 Hours Online
  • Format: On Demand
  • Certification: Professional
  • Course Timeline: 24 Weeks

Certified Digital Strategy & Planning Specialist

Professional Certifications

Leadership, digital channel management, resource allocation, strategy formulation. This course provides a detailed strategic framework aimed at experienced digital marketing professionals.

Overview
  • Duration: 30 Hours Online
  • Format: On Demand
  • Certification: Professional
  • Course Timeline: 24 Weeks

Certified Search Marketing Specialist

Professional Certifications

This course narrows the focus on Search marketing, guiding you through topics such as SEO (Search Engine Optimization), paid search (PPC), Google Ads (Adwords), Microsoft Ads, and Analytics.

Overview
  • Duration: 30 Hours Online
  • Format: On Demand
  • Certification: Professional
  • Course Timeline: 24 Weeks

Certified Social Media Marketing Specialist

Professional Certifications

Specific, dedicated training: Facebook, LinkedIn, Snapchat, YouTube and Instagram. This course is a deep dive into each platform. Perfect for those looking to fully grasp the social media landscape.

Overview
  • Duration: 25 Hours Online
  • Format: On Demand
  • Certification: Professional
  • Course Timeline: 12 Weeks

Content Marketing

Short Courses

This short course teaches you content marketing best practices. Craft your social media messaging to attract visitors, celebrate your brand story, optimize keywords and channels, and measure.

 

Overview
  • Duration: 10 Hours Online
  • Format: On Demand
  • Certification: Associate
  • Course Timeline: 12 Weeks

UX and Website Design

Short Courses

Learn the principles of brilliant design and UX in this interactive short course. Learn to tie creative messaging, graphics, and user testing all together to a deliver fully optimized website.

Overview
  • Duration: 11 Hours Online
  • Format: On Demand
  • Certification: Associate
  • Course Timeline: 12 Weeks

Social Media Marketing

Short Courses

Fast-track your social media marketing skills, get job-ready competencies and a globally recognized certification. This short course provides a rapid exploration of today’s social media landscape. Learn brand storytelling, persona targeting, community building, social analytics and more.

 

Overview
  • Duration: 13 Hours Online
  • Format: On Demand
  • Certification: Associate
  • Course Timeline: 12 Weeks

Search Engine Optimization (SEO)

Short Courses

Rank your site on Google. From technical SEO, content strategy, mobile optimization and building quality backlinks, this interactive short course delivers a rapid overview of getting your site noticed.

Overview
  • Duration: 9 Hours Online
  • Format: On Demand
  • Certification: Associate
  • Course Timeline: 12 Weeks

Paid Search (PPC)

Short Courses

This interactive short course covers PPC fundamentals including the importance of keyword strategy, Google Ads campaign optimization bidding strategy and budget management.

Overview
  • Duration: 8 Hours Online
  • Format: On Demand
  • Certification: Associate
  • Course Timeline: 12 Weeks

Email Marketing

Short Courses

Learn the secrets of brilliant email. Deliver the right message and subject line at the right time. This short course also teaches subscriber management, mobile optimization and data security.

Overview
  • Duration: 11 Hours Online
  • Format: On Demand
  • Certification: Associate
  • Course Timeline: 12 Weeks

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