Feb 13, 2014

Rocket Fuel at FFWD14 Advertising and Marketing Week

We’re a big fan of data, but more than that, business intelligence that can be extracted from data. Eric Porres, Rocket Fuel CMO, addressed the challenges advertisers face in a world drowning in digital data.

Really Big Data, though, poses its own challenges. Rocket Fuel takes global-scale enterprise data and mines the information for meaningful patterns. Artificial Intelligence has a hand in taking millions to billions of data points, and connecting those dots.

Some of the insights extracted for large brands seem to break ground – but even the process demands quite the commitment. Narrowing down the particular demographic that is most likely to purchase a Lexus after visiting the website requires tying together different networks and platforms into a mesh of data.

Big Data holds the promise of extracting the promise of attribution – that one action leads to another, and then another. That final, desirable action can be tied back to initial, smaller actions. Technology is evolving to help advertisers dramatically improve and automate their campaigns across the web, social, video and mobile.

Our clients expect measurability – and these advancements bring opportunities to keep apace with best practices for even the largest enterprises to close the loop – so that marketing dollars are attributed and accounted against real-world results.




AI Hand
May 09, 2023

OutReach Launches markΞ AI

Mark the date: May 9, 2023 Our new AI bot markΞ is born and now available to our customers in beta. We now bring the power of chatGPT to all of our partners. ChatGPT has made worldwide headlines as the new revolutionary language processing model capable of processing information and responding like a human. Agencies […]

READ MORE Entrepreneur of the Year 2022
Mar 17, 2023

OutReach CEO Nominated for Entrepreneur of the Year Award

Our CEO, Vimal Siva, is proud to be nominated for Entrepreneur of the Year by CanadianSME. Among the most honorable and prestigious awards for any business professional is the Entrepreneur of the Year Award. Individuals who have demonstrated excellence in every facet of their business whether innovation or sales or marketing or advertising will be […]