May 05, 2014

Online Revealed 2014!

We were excited to participate Online Revealed 2014, hosted by the folks at A Couple of Chicks. Stacked with informative workshops and seminars we were engaged from morning until evening. We learned about about managing your brand’s digital presence through reputation management, big data, multi-screen strategies, and upcoming trends for marketers. As a added bonus, we were able to hear from (and meet) the keynote speaker, Jon Montgomery, Olympic Gold Medalist and the host of the Amazing Race Canada!

One of the workshops that struck out was titled, “Experience Travel the Lens of Xbox LIVE”, led by Jeff Dickstein of Microsoft Advertising. The subject was rather unique because it’s not common to relate Xbox, a video game console to the Travel & Tourism industry. It was particularly interesting to hear how the Xbox can be integrated as a part of “digital cross-screen engagement strategy”, as a very useful marketing tool. It’s a platform that isn’t usually the first place to advertise in, Xbox is proved to be a successful medium to tailor ads in a similar fashion as other digital hyper-targeting ads that we are already familiar with (i.e. Facebook ads, PPC campaigns, etc.).

Another noteworthy presentation to highlight was TripAdvisor’s “Online Reputation Management” seminar by Andrew Wiens. We learned that the data and numbers really communicate with users; reviews on TripAdvisor have become quite an anchor in the industry and can make a significant difference in where consumers choose to stay, and how they are going to plan their vacations.

Online Revealed 2014 was one outstanding event that we were very happy to attend!




Jun 28, 2016

Janes of Digital

Janes of Digital – a celebration of women in search and digital is an annual event that highlights the achievements of successful women. Hosted by Microsoft, our social media team was invited to be inspired and motivated by not only five leading women from the U.S. and Canadian workforce, but also from the wonderful audience […]

Jun 15, 2016

MICROSOFT’S Executive Retail Summit

Our very own CEO, Vimal Siva, was a panelist at Microsoft’s first ever Executive Retail Summit, which was held at the exquisite Drake Hotel in Toronto. The panelists discussed a range of topics, such as Bing’s position in the search industry. Other interesting topics in the room were Microsoft’s purchase of LinkedIn, and how the […]