Our Paid Search Team were invited to speak on the Microsoft Bing Marketing panel at SES Toronto in Fall 2013: Bing Ads: The Must Have Component in Your Canadian Acquisition Strategy If you’re not advertising on the Yahoo! Bing Network¹ in Canada yet, you’re missing out on 3 million unique searchers that do not use […]
EVENTS
We’re a big fan of data, but more than that, business intelligence that can be extracted from data. Eric Porres, Rocket Fuel CMO, addressed the challenges advertisers face in a world drowning in digital data. Really Big Data, though, poses its own challenges. Rocket Fuel takes global-scale enterprise data and mines the information for meaningful […]
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mindSHIFT Toronto: March 6, 2014 Creating a Pay Per Click Campaign on Bing Ads This will be a hands-on module where participants will be creating a PPC campaign on Bing Ads. A $50 voucher will be given by Bing for all attendees to get started. The module will be run as a hands-on lecture style, […]
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We sat down in the TIFF Bell Lightbox movie theatre for an interesting talk between Jian Ghomeshi of CBC & Pierre-Elliott Levasseur, VP of Digital Publishing at La Presse about their spectacular La Press Plus news app – a daily magazine that features enormous innovation in interaction, presenting Montreal news and features in many different […]
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We were excited to participate Online Revealed 2014, hosted by the folks at A Couple of Chicks. Stacked with informative workshops and seminars we were engaged from morning until evening. We learned about about managing your brand’s digital presence through reputation management, big data, multi-screen strategies, and upcoming trends for marketers. As a added bonus, […]
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Our very own Filip Kudjerski, Director of Search at Outreach, spoke at Click Z about campaigned optimization for Bing Ads. At Outreach he works with clients to unlock their digital marketing potential. His daily responsibilities include developing campaign strategies, analytics data analysis, campaign management and providing consultations. Filip lead this seminar with Andrew Yang, Search […]
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The OutReach team had a blast celebrating Small Business Week at Staples Canada. We had the pleasure of connecting with many great small businesses located in the Richmond Hill region, as varied as an optometric clinic, a music and arts school, a martial arts school and many others. OutReach also hosted a fun Social Media […]
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Our very own CEO, Vimal Siva, was a panelist at Microsoft’s first ever Executive Retail Summit, which was held at the exquisite Drake Hotel in Toronto. The panelists discussed a range of topics, such as Bing’s position in the search industry. Other interesting topics in the room were Microsoft’s purchase of LinkedIn, and how the […]
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Janes of Digital – a celebration of women in search and digital is an annual event that highlights the achievements of successful women. Hosted by Microsoft, our social media team was invited to be inspired and motivated by not only five leading women from the U.S. and Canadian workforce, but also from the wonderful audience […]
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