What competencies will you gain?
By earning this digital marketing diploma, you will:
– Understand the key concepts of digital, how it has changed customer behaviour and the implications for your role and the wider business.
– Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert.
– Understand the importance of digital marketing strategies and know how to use SEO online and offline, social media marketing, paid search (Google Ads – PPC), content, advertising and email to drive customer engagement.