How do I apply for the DMI Master?
All the assessment is completed on an individual basis. The taught stage consists of six assignment submissions.
The first two will be based on an organization of your choosing where you will conduct research on that organization’s customers and then develop a digital marketing strategy for that organization. These are both 5,000 word assignments and the others are approximately 3,000 words or equivalent each and can include tasks like secondary research, creating a blog post etc.
The final assessment stage is the Business Innovation Project, developed in partnership with the University of Salford. This allows you to research and explore your chosen digital area of focus and refine your analytical skills.