Do I need to have a digital marketing background?
Not necessarily. The DMI Postgraduate Diploma in Digital Marketing focuses on the commercial aspect of online marketing. Students of this qualification come from a wide range of sectors, including:
- Traditional Marketing Professionals looking to add online to their marketing mix and get the most out of their Digital Marketing channels
- Graduates of other disciplines seeking to boost their skills in an industry that is crying out for certified candidates
- Sales Professionals who want to learn how to successfully utilize Digital Marketing for lead generation
- Sole Traders and Small Business Owners who want to find out how online marketing channels can work for their business and how to implement a successful digital marketing strategy
- CEOs of large companies who wish to gain the knowledge to make informed strategic decisions and lead the digital transformation in their organization