Since its inception in 2012, Green Lotus has been at the forefront of Digital Marketing in North America. Green Lotus’s CEO, Bassem Ghali, has won the Entrepreneur of the Year Award two times and their SEO Tools has been ranked as #1 Tools on ClickZ’s top 50 Digital Marketing Tools for startup.
With Green Lotus’s SEO Tools rapidly gaining popularity, the demand for full-serve digital solutions was also growing quickly. Green Lotus needed a scalable white label marketing solution to meet their overflow and expand their digital portfolio in order to maximize their (ARPU) Average Revenue Per Customer.
With most outsourcing solutions being overseas, Green Lotus was not confident assigning their client projects to a foreign agency. They needed a local partner who understood their clients needs and can perform at the level they expect from a premium brand.
Green Lotus’s business development team worked with OutReach to select the right type of white label marketing services to complement their existing portfolio. It was critical that each solution became a natural upsell to an existing product to maximize ARPU.
With North American customers becoming more complex with their requirements, Green Lotus leveraged OutReach’s internal sales support team to provide strategic recommendations to achieve their clients marketing goals.
Since 2014, OutReach and Green Lotus have worked together to provide hundreds of clients with robust digital marketing solutions. With a cancellation rate of <5%, the digital solutions Powered by OutReach have become the highest source of revenue for Green Lotus.